Silan & Think Pink

    Give your smile

    “Smile, you are on camera!”
    This is one of several actions that Dreammachine created for the Silan / Think Pink partnership. People who uploaded their smile into the app were rewarded with an ecoupon, while Silan also donated 1 euro to Think Pink. This way participants could experience and amplify the ‘soft objectives’ of the brand.

    Project Details

    A Facebook app, an emailing and a display ad campaign were created for this co-marketing project.

    • business-to-consumer
    • co-marketing
    • digital experience
    • ecouponing
    • email marketing
    • non-profit
    • online activation
    • online fundraising
    • social media
    • user-generated content
    • viral marketing