Le Chat

    Le Chat digital strategy

    Based upon desk research about digital mums of babies, a strategy was built upon 3 pillars: shareable content (lots of it!), emailings with reduction vouchers and photo contests helping mums to share their baby’s memories.

    Project Details

    Digital strategy, website design & production, content marketing, an email-marketing program and several online contests.

    • business-to-consumer
    • co-marketing
    • content marketing
    • ecouponing
    • kids & families
    • online activation
    • online contest
    • user-generated content
    • website design