Based upon desk research about digital mums of babies, a strategy was built upon 3 pillars: shareable content (lots of it!), emailings with reduction vouchers and photo contests helping mums to share their baby’s memories.
Le Chat
Le Chat digital strategy
Project Details
Digital strategy, website design & production, content marketing, an email-marketing program and several online contests.
- business-to-consumer
- co-marketing
- content marketing
- ecouponing
- kids & families
- online activation
- online contest
- user-generated content
- website design
