Dreammachine programmed brand activations for several Mondelez-brands, like Grany, Côte d’Or and Stimorol, in collaboration with their advertising agency. The tactics included multiple choice contests, code-on-packs and many other strategies. For Côte d’Or the participants had to upload photographs of their culinary creations. These actions included minisites as well as Facebook pages and Facebook apps. The participations where directly integrated in the CMS-system of Mondelez.