Find the fish

    Spring 2007 was a special season for Chaudfontaine: a substantial part of the Belgian population (87,000) went looking for their lost fish, Oscar. Oscar was the Chaudfontaine brand mascot at that time.
    Dreammachine created an immersive adventure game. It generated a more than 5 minutes ‘time online per user’. Its impactful banner campaign had a dazzling clickthrough rate of 1,7%.

    Project Details

    Advergame with interactive video, display ads, e-coupons.

    • adventure game
    • advergaming
    • audio
    • business-to-consumer
    • co-marketing
    • digital experience
    • ecouponing
    • interactive video
    • lead-generation
    • online activation
    • online contest
    • top-topical
    • website design