Silan & Think Pink

Give your smile

‘Smile, you are on camera!’
This is one of several actions that Dreammachine created for the Silan / Think Pink partnership. People who uploaded their smile into the app were rewarded with an ecoupon, while Silan also donated 1 euro to Think Pink. This way participants could experience and amplify the ‘soft objectives’ of the brand.

Project Details

A Facebook app, an emailing and a display ad campaign were created for this co-marketing project.

  • business-to-consumer
  • co-marketing
  • digital experience
  • ecouponing
  • email marketing
  • non-profit
  • online activation
  • online fundraising
  • social media
  • user-generated content
  • viral marketing