Persil

Caves of Han - cabin design contest

Dreammachine created several contests for the partnerships of Persil with the Caves of Han, focusing on the green theme and targeting families with kids. In this game 6000 cabins were built with the tool created by Dreammachine. Dreammachine also created an emailing for the promotion of this game, that ran just before the Summer holiday season. The prize in this contest was a stay for the whole family (or ‘framily’) in the ‘cabin of the bear’ at the Caves of Han.

Project Details

Activation website with advergame. Creative online contest with a gallery of participations. Emailing. Accompanying Facebook app where participating Facebook fans could go exercise themselves before submitting their final participation.

  • advergaming
  • business-to-consumer
  • co-marketing
  • digital experience
  • email marketing
  • kids & families
  • online activation
  • online contest
  • seasonal marketing
  • social media
  • user-generated content
  • website design