Le Chat

Le Chat digital strategy

Based upon desk research about digital mums of babies, a strategy was built upon 3 pillars: shareable content (lots of it!), emailings with reduction vouchers and photo contests helping mums to share their baby’s memories.

Project Details

Digital strategy, website design & production, content marketing, an email-marketing program and several online contests.

  • business-to-consumer
  • co-marketing
  • content marketing
  • ecouponing
  • kids & families
  • online activation
  • online contest
  • user-generated content
  • website design