Danone

back-to school-activation

Dreammachine programmed this corporate Danone-branded back-to-school activation that was designed by Nestlé’s advertising agency.

The tactic collected optin-addresses and inserted them directly in the cross-brand Danone CRM platform. Mission accomplished !

Project Details

Brand activation programming and emailings

  • advergaming
  • back-to-school
  • kids & families
  • seasonal marketing
  • top-topical
  • website design