Find the fish

Spring 2007 was a special season for Chaudfontaine: a substantial part of the Belgian population (87,000) went looking for the lost fish, Oscar, the Chaudfontaine brand mascot at that time.
Dreammachine created an immersive adventure game, which generated a more than 5 minutes ‘time online per user’, and an impactful banner campaign with a dazzling clickthrough rate of 1,7%.

Project Details

Advergame with interactive video, display ads, e-coupons.

  • adventure game
  • advergaming
  • audio
  • business-to-consumer
  • co-marketing
  • digital experience
  • ecouponing
  • interactive video
  • lead-generation
  • online activation
  • online contest
  • top-topical
  • website design