analysis & trends

    Toy trends for 2017
    1024 576 Gerda Van Damme

    Every year, after the traditional Toy Fairs (Nuremberg, London, New York,…) we get a picture of the new toy trends. Here’s a quick recap. First of all, our personal favorite…

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    The sharing economy as a children’s game
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    Talking about ‘sharing economy’ everybody thinks immediately about Uber and AirBnb. But it is also conquering your children’s world – in some years sharing will be the new ‘normal’ in…

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    Playful digital war against boring dental plaque
    1024 744 Gerda Van Damme

    How to convince your children to brush their teeth every day, 2 minutes long? The answer seems very simple: build an app! Gamification of a boring experience seems to be…

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    Our favorite back2school activations
    1024 683 Gerda Van Damme

    Discover our favorite Back to School-campaigns 1 Fitting in – Advertiser: Old Navy Some examples of a series of hilarious back-to-school commercials from Old Navy, tackling the fear of not…

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    Back to school: please the kids, sell to parents
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    This is the very last moment that you can start thinking of your Back to School-campaign. How to make it successful? 10 tips that will help you to achieve your…

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    Kids invent their own play
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    This week we were at the Toy Fair in New York, where we also attended the Digital Kids Conference, which I discuss in another blog post. Toy fairs are a…

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