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    Gerda Van Damme

    Our special offer for your digital kids experience for Kidix.
    1024 690 Gerda Van Damme

    Kidix® is the first experience fair for the kids & families in Belgium. Interaction and experience is key. KidiX® is mostly a do-fair where children can taste the future of activities,…

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    Young vloggers make teens advertising literate
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    Within the framework of the AdLit project, ten Flemish teenage vloggers will make other teenagers aware of subtle advertising forms and messages. About vloggers, followers and advertising Every vlogger went…

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    Toy trends for 2017
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    Every year, after the traditional Toy Fairs (Nuremberg, London, New York,…) we get a picture of the new toy trends. Here’s a quick recap. First of all, our personal favorite…

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    Kidix® – Brussels Expo – Oct 28-31
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    Kidix® is the first experience fair for the kids & families in Belgium. This joint initiative of Fisa and Axitect targets children 4 to 14 from Flanders and Wallonia. And…

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    The sharing economy as a children’s game
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    Talking about ‘sharing economy’ everybody thinks immediately about Uber and AirBnb. But it is also conquering your children’s world – in some years sharing will be the new ‘normal’ in…

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    The Kids Want Mobile
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    The Kids Want Mobile is Berlin’s kids conference with a complete focus on mobile, and we know from experience that attending is worth the while! With guests from all over the…

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    Playful digital war against boring dental plaque
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    How to convince your children to brush their teeth every day, 2 minutes long? The answer seems very simple: build an app! Gamification of a boring experience seems to be…

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    Our favorite back2school activations
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    Discover our favorite Back to School-campaigns 1 Fitting in – Advertiser: Old Navy Some examples of a series of hilarious back-to-school commercials from Old Navy, tackling the fear of not…

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    Back to school: please the kids, sell to parents
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    This is the very last moment that you can start thinking of your Back to School-campaign. How to make it successful? 10 tips that will help you to achieve your…

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    Kids invent their own play
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    This week we were at the Toy Fair in New York, where we also attended the Digital Kids Conference, which I discuss in another blog post. Toy fairs are a…

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